![Election 2024 polls were wide of the mark on Labour’s margin of victory – this is what may have happened](/content/images/size/w600/2024/07/00000030-min.png)
2024 General Election
— The 2024 UK election campaign was heavily focused on polls, revealing a mix of accurate and inaccurate predictions. While Labour’s lead was often overestimated, varying accuracy among pollsters highlighted challenges in achieving representative samples.